Helping you do more with less.
After over a decade in startups and marketing, I founded LightSpire in 2018 to help small businesses and startups unlock their true potential and do more with less.
I focus on marketing that feels effortless for both the marketer and the audience. This means crafting organic content that reaches customers at the right place and right time. I love finding automation solutions that accomplish that goal for the business, while freeing up valuable time for strategy and true engagement.
If you’d like some help thinking through your marketing strategy or brainstorming ways to make your marketing more impactful, please get in touch.
Meet Laura
Hi there! I’m Laura - a four-time founder, startup advisor, and growth marketing strategist for startups and small businesses. I have over 10 years experience helping businesses with limited resources create great relationships with their audiences.
I began my startup journey in 2010 when I founded Moving Pieces, a moving services relocation solution. In 2012 I founded Describli, a marketing insights platform that used big data to help authors sell more books. Describli was a part of the Startup Leadership Program, top-tier accelerator MassChallenge, winner of JHU's pitch competition, and featured on Connectpreneur, Women 2.0, New England Cable News, and more. In 2017 I co-founded Paradigm Labs, a platform to help underrepresented founders with starting their businesses.
Since 2015 I’ve been helping to build startup ecosystems through programs like the Startup Leadership Program, Project 500, 1863 Ventures, and Women Who Code. I've taught masterclasses on startup strategy, content marketing, and marketing automation for Amazon, DC Startup Fest, UMD's Technica Hackathon, Rise 2018, and more.
I also enjoy engaging with startups as a mentor at incubators and accelerators, a pitch competition judge, and occasionally as a long term advisor or angel investor. Please reach out if you’d like to discuss your event or company.
What People Are Saying
“Laura was a joy to work with - I'd highly recommend getting in touch with her if you're building a content program! It's rare to find marketers that really deliver. But, Laura consistently delivered exceptional quality exactly when promised. She quickly got up to speed on the nuances of our industry and was able to provide valuable insights, and was extremely receptive to feedback throughout the process.”
— MEGAN M, SOCIAL TABLES